Fit and Nutritious
Charlie Thakrar is a Certified Holistic Nutritionist based in Singapore.
She’s also Expert in Culinary Nutrition, Personal Trainer & Graduate of Applying for Functional Medicine in Clinical Practice.
Goals & Objectives
- Improve & clarify the brand to make it more engaging.
- Redesign & develop a website that connects and turns leads into paying customers.
- Update overall UI//UX of the website to increase conversions.
- Modify homepage, recipes, work with me and navigation to enable easier user experience.
- Reorganize the layout of blogs for enhanced search and discover-ability.
- Carry-out fully responsive, optimized, secure, browser compatible, and SEO friendly website.
Design & Development Phases
Visualize what your website will look like with InGenious prototypes and make corrections.
Creation of UI/UX designs for your website or application.
We develop the final InGenious designs based on the specifications and instructions.
We ensure your website loads quickly so your business will not lose conversions and revenue.
We do a final QA check for bugs and errors, ensuring full functionality and performance.
We keep your website up-to-date with the latest technology standards and content.
01
Prototyping
Charlie needed a user-friendly and fully customized website design to showcase her health & wellness programs & products. Our strategy was to build a straightforward & transparent experience with enhanced brand storytelling to highlight her products and services.
We prepared website prototypes where we finalized the functional elements (navigation, areas of services, recipes, blogs etc…), typically used for planning a website’s structure and functionality.
02
Design & Concepts
Our design approach to the website was to focus on bringing the new look mobile & tablet responsive with more friendly navigation. Additionally, we looked to improve the homepage, recipes, work with me, blog, biography, products, and newsletter subscription, with a small number of clicks to discover key information on the website.
03
Development
Now the website has a powerful UI/UX for visitors to navigate and find the information they need. With a focus on message clarity, improved wireframe, and easier to find popular content. Furthermore, we have configured Woocommerce for her products, Instagram Feeds, and Newsletter Subscription on the website.
The updated version of the site is based on standardized programming languages, tools & techniques: WordPress, HTML5, Visual Composer, ACF, CPT, CSS3, and CF7, W3C Validated, fully mobile/tablet responsive, GTmetrix tested & optimized, fully secured with SSL certificate, compatible with all major browsers, and search engines friendly.
04
Speed Optimization
Our team optimized the Fitandnutritious.com.sg website by following different tools & techniques. We mainly focused on optimizing the size of images, compress/minify HTML, CSS, and JavaScript files, configured CDN, Gzip compression, website caching, database optimization/normalization, and many more…
The updated version of Charlie’s website is fully optimized & tested on GTmetrix, W3C validated, fully secured with SSL certificate, compatible with all major browsers.
What Our Clients Say About Us
InGenious Soft is a professional web designing & development team. They can create all the visual interfaces of a project, such as a page layout, visual identity, thus passing to front-end development in which they have excellent HTML5, CSS3, and JQuery skills, and eventually reaching the back-end where they've full domain development PHP, MySql, Codeigniter, and WordPress. This makes InGenious Soft a completely professional team in which they can lead and develop a project from scratch.
Yuri Novaes
Marketing & Design, NetColetiva
Mudassar was absolutely amazing!!! What a wonderful, wonderful person to work with. His code is so well organized and he takes the time and effort to really understand what you want. He's so awesome to his clients by being so friendly, honest, kind, and of course, completing the work to your specifications perfectly. He even went the extra mile and added things that he felt were needed for the task, which was such a great surprise.
Lance Whitney
Director of Marketing, TAG SLC
Mr. Mudassar is an intelligent project manager/developer who is good at analyzing a project from many angles and proposing great solutions both on the front end and back-end. He and his team (Ingenious Soft) were able to handle some challenging web development needs for me in a very timely manner. Mudassar has experience with large sites with many moving parts and various tech integrations. He is open to experimentation and trying out new techniques, and doesn’t crack under pressure.
